Marketing in a Digital World

Wednesday, January 9, 2019 - 5:30pm

Marketing Talk

5:30 to 9:00 p.m., Wed., Jan, 9th, 2019 at the Black Fin Pub

Plus: Spotlight Speaker - Maggie Komar

Maggie Komar

a 15-minute Roundtable Discussion.

round table

About our Keynote Presentation: With a background in technology, followed by many years of consulting and building her own businesses, marketing is something that has become part of who Dawn is. Concepts that we learn in school -- such as understanding your target market, competitive landscapes, and SWOT analysis -- are all real and valuable. But with digital platforms still battling with traditional forms of media for attention, how do you as a business owner decide where to spend your marketing dollars?

 
Dawn will review basic concepts about getting the right message to the right audience at right time, and then discuss how digital technology and social media should fit into your marketing strategies. Key topics include:
  • Bringing who you are to what you do
  • Who are your customers and who do want them to be?
  • Where do your customers hang out?
  • Which social media platform(s) is right for you and your business?
  • Is there a place for print media - when and why?
  • Why a simple one-page strategy should be part of your toolkit.

DAWN POSTNIKOFF ~ 
Entrepreneur / Business Advisor / Publisher

Originally from Alberta, Dawn left the corporate world of business and technology to become a golf course owner and restaurateur in 2008. Her focus over the past few years has been on helping to promote food and drink businesses on Vancouver Island through her Westcoast Gourmet business, and now as Publisher of the Edible Vancouver Island Magazine. Dawn organizes several events and festivals each year, works closely with the local Chef’s association, and supports food-related businesses through consulting and digital marketing strategies.  She is the mother of 5 "mostly grown-up” children, and loves spending time outdoors when she isn’t playing in her kitchen or sipping wine with friends!

READ THE FINE PRINT:

  • Preregistration is required for all attendees, including Dinner Club Members. Deadline is Sunday, January 6th.
  • To receive member pricing, members must log in (top right) before registering.
  • Note: when you click the 'add to cart' button below, your order will then show in the right-hand column.
  • If bringing one or more guests - add to the number of attendees now and your guest(s) will be added.
  • Are you a member of another Vancouver Island women's business networking group (Campbell River, Oceanside, Nanaimo or Victoria) or LIFT Comox Valley? You are eligible for member pricing, email us for details.
  • You do not need to bring a printed ticket, but you must pre-register online.
  • Please bring business cards, wear a nametag, and feel free to bring a door prize.
$0.00 CAD